Consumerism around fashion will never go away, thats just the world we live in. So how do we change the mindset of people who still want new things, but maybe they aren't actually new? How do you actually create circularity within clothing?

It all starts at the design stage

Using all biodegradable materials & trims so everything is clean and pure, including no blends of any kind, and taking a stand against plastic. Using deadstock materials along with materials that have a history and a story carry so much more meaning than virgin materials. We try our best to revive and repurpose what we can.

We want to build a community of like minded apparel lovers, who have an affinity for clothing that isn't wasteful. 

We're not perfect, this is a constant experiment of how we can do better, be better, and make better apparel. We are learning along the way, improving at every step.

Thanks for following us on this journey,

Meg